It seems that the service does save research time for the
buyer. What we can not determine if the Company buyer still winds up haggling
over the final price of the used car auction.
The lawsuit alleges “that the online car buying site engaged
in deceptive business practices and members of the class action have been
injured as the result of Company’s misleading claims and have lost
approximately 35 to 85 sales per year, meaning $432,000 to over $1,000,000 in
lost revenue, depending upon dealer sales volume. Company’s actions have led to
the reputations of Company-affiliated dealerships being damaged by the public’s
perception of the Company business model and its alleged deceptive business
practices.
The suit filed by Bellavia Blatt & Crossett, PC claims
“Company advertises that their service provides a ‘no haggle experience’ with
statements like ‘no negotiation’ and ‘no surprises. The buying experience is
anything but that as it sets consumers up for disappointment. Auto dealers have
invested hundreds of millions of dollars to enhance the customer experience, which
Company has managed to undermine. The lawyers are recruiting more dealers to
join the suit.
They also claim that the fees paid to dealer are hidden fees
which are not disclosed to consumers.
Company has responded with the statement, “We believe the lawsuit
is meritless.”
Company says that there are nearly 10,500 Company Certified
Dealers nationwide committed to providing a new Japanese
cars for sale buying experience to consumers grounded on truth and
transparency and consumers have responded by purchasing more than 1.7 million
cars from Company Certified Dealers, including more than 600,000 in 2014.

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